The Call2Action Spark is a multi-media toolkit used to market campaigns leveraging video, action tools and social media. A recent case study talks about Chrysler's work with New Media Strategies on their "Letters for Lyrics" campaign. This campaign utilized the Spark, below, to enable supporters to write letters to U.S. active duty soldiers, while partnering with the Zac Brown Band and promoting their new line of Ram trucks. - The Spark provided an online component that garnered 58% of all digital letters! To date, over 8500 letters have been collected.
Singlebrook launched the first product to come out of our product incubator program, Singlebrook Lab, in April at the Non-profit Technology Conference (NTC). WhatCanI.Do is currently in free public beta! WhatCanI.Do, is a mobile web app that allows non-profit organizations to quickly and easily set up a custom-branded, mobile-optimized donation site. We are utilizing the “Lean” methodology throughout the development process for WhatCanI.Do, and taking a crowdsourced approach to gathering data about what features to include in the app.
Facebook announced in February of 2011 that they were deprecating the "share" functionality, which provided an easy way for users to share a link or page to their feed. What was nice about sharing, from a development perspective, was that you...
Is it possible for a squirrel to run from Maine to Georgia without ever touching the ground? Maybe not anymore, but Treecycler is aiming to do something about it by using technology to support reforestation efforts and create a huge impact!
Singlebrook CEO, Elisa Miller-Out is currently mentoring with StartFast, a Syracuse venture accelerator program that takes place over three months this summer. In this podcast, listeners hear Elisa advising startup entrepreneurs, Amir Cohen and Hagar Romach of Cayo-Tech. -
StartFast, a Syracuse-based accelerator program for tech startups, has announced their Class of 2012. - Singlebrook CEO, Elisa Miller-Out will be one of the mentors for the StartFast program! Congratulations to all the teams! Over the summer, they will be working developing products and pitches for their investment opportunities on August 16 (Investor Day).
I was exploring various ways of creating a namespace for my application's functions and I wasn't happy with any of the options I found. My requirements were something like: -
Recently I set out to create a site specific FireFox add-on. This became a journey with many rough patches. One of the most useful things for writing anything that modifies and interacts with a website's content is the jQuery library. It allows...
Singlebrook is proud to be a sponsor of the Women Who Tech TeleSummit! Sponsorship provides 25 scholarships for women who work in technology, social media, and online marketing to attend. The Women Who Tech TeleSummit is May 23rd from 11AM to 6PM ET, and is accessible via web or phone. - Read the press release to learn more about the Women Who Tech TeleSummit and visit this page to link to the registration.