The Call2Action Spark is a multi-media toolkit used to market campaigns leveraging video, action tools and social media. A recent case study talks about Chrysler's work with New Media Strategies on their "Letters for Lyrics" campaign. This campaign utilized the Spark, below, to enable supporters to write letters to U.S. active duty soldiers, while partnering with the Zac Brown Band and promoting their new line of Ram trucks.
The Spark provided an online component that garnered 58% of all digital letters! To date, over 8500 letters have been collected.