Cornell University is an established institution with a diverse range of marketing and communications needs. Recently they re-wrote their Brand Guide and approached Singlebrook to create a memorable web experience as a companion to the print/digital document.
To turn an 8.5” x 11” PDF into a responsive website is no easy task, but it is a lot of fun. The Cornell team encouraged us to create something unique and unlike anything ever produced for the University. So we deviated from all of their pre-existing design conventions and started from scratch, with the Brand Guide there to keep us compliant throughout the entire process.
We created the web version of Cornell's Brand Guide with the knowledge that thousands of people will rely on the content for years to come. It is a powerful resource that provides downloads, usage guides (examples of both what to do and what not to do), and the opportunity to share your work. We're proud of our role in bringing yet another helpful tool to the Cornell community.