United Needs is an organization that seeks to build a trusted global trading platform to connect needs with solutions. United Needs’ strategy is to address one single need at a time through their Micro Needs platform, which launches in late 2011.

In their efforts to scale operations to the global level, they are building strategic and fulfillment partnerships across every aspect of their business model. This collaborative approach brings non-profits, corporations, universities, technology firms, and logistical service providers together to address Micro Need fulfillment.

A Micro Need is fulfilled by one individual delivering a solution directly to the individual or group in need. For example, United Needs recently fulfilled their first need by purchasing a bed for an African refugee woman living in Arizona. She had been sleeping on a concrete floor in order for her children to use the only bed in the house. Through the fulfillment of this Micro Need, one woman was shown that, “people in the world cared for her and her needs with grace, dignity, and respect.” The Micro Needs platform will allow individuals to connect directly with those in need, in other parts of the world or their own backyard.

United Needs will address situations that fall under the broad umbrella of needs that relate to “social and economic good”. They have listed several situations on their website which are great examples of how Micro Needs fulfillment would have a huge impact on those in need. The 2010 earthquake in Haiti is one of these situations. If a central platform to coordinate logistics (like delivering jackhammers to areas in need and chartering planes for nurses that were stranded in the US while trying to get to Haiti) had been in place, lives could have been saved and the injured could have received treatment sooner.

As United Needs builds their platform and attempts to scale its operations, it utilizes a sophisticated online video campaign to create its story and grow support. Chisel Industries, a marketing and film production firm with, “a fixed focus on global-consciousness organizations,” has produced videos that describe and promote the work of United Needs.

• United Needs Vision
• Starting With One Need at a Time

Sign up on the United Needs website to learn more about how you can take action and become part of the global solution.

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