FOR IMMEDIATE RELEASE
October 4, 2010
Contact: Elisa Miller-Out, Singlebrook Technology, 607-330-1493, firstname.lastname@example.org
Singlebrook Technology “Inspired” to Choose Forum for the Future as First iPhone App Recipient in the Singlebrook Sustainable iPhone App Program
(Ithaca, NY) Singlebrook Technology, www.singlebrook.com, announced today that Forum for the Future, a London-based charity with offices in New York City, and the publisher of Green Futures Magazine, will receive the first iPhone application in Singlebrook’s Sustainable iPhone App Program.
Singlebrook is donating up to 50 hours of development time to create the iPhone application, which is titled “Green Futures Inspire”. The app will be designed to give Forum for the Future clients and friends, and Green Futures Magazine readers, timely articles about sustainability from the magazine. App users can then rate the stories based on how inspired they are by the article.
Development of the iPhone application is expected to begin by the end of the year.
The Green Futures Inspire iPhone app will offer a daily “nugget” of sustainability in different categories, covering topics such as technology, design, urban development, transportation and more. Articles may be about, but would not be limited to, paint-on organic solar panels, or a scalable design for radical urban “agritecture,” complete with links to further data and sources. A “read more” and a “save” function will allow users to read the full article, and save their favorite nuggets. A colored bar called the “Inspirometer” will allow users to rate how much the article inspires them. Users will also be able to post the articles on Facebook and Twitter.
Singlebrook created the Sustainable iPhone App Program in early 2010, shortly after being designated as a certified B-Corporation, which required it to amend its governing documents to incorporate the interests of employees, suppliers, community, and the environment into its business efforts, while also working to address and solve social and environmental issues.
Organizations in 17 cities representing 9 states submitted proposals. Singlebrook received entries from as far away as California, Washington, Florida, Kentucky, Virginia, and Connecticut. 16% of the entries came from other certified B-Corporations.
Singlebrook CEO Elisa Miller-Out says, “We chose the Forum for the Future "Inspire" app because it will reach thousands of sustainability professionals and give them regular updates about new solutions in their field that will help them improve their performance. For example, a solar panel manufacturer might learn about the availability of a new part that will make their panels more efficient and save their customers money. The app will put inspirational and practical solutions into the hands of people that are making a difference in the world. We believe the app will make a huge impact.”
The non-profit Forum for the Future, www.forumforthefuture.org, works with business leaders and the public sector to create a green, fair, and prosperous world. It was founded in 1996 and works with companies to help them re-engineer their operations, and change attitudes among their employees and customers to create a more sustainable future. Clients include Pepsico and Vodaphone. Green Futures Magazine, www.forumforthefuture.org/greenfutures/ focuses on how to achieve a sustainable future that’s both practical and attractive. It does so by pulling together news, opinion, and debate with compelling stories and cutting edge examples.
About Singlebrook: Singlebrook Technology, Inc is an Ithaca, NY web and mobile technology development firm specializing in the creation of custom code and database software. The company was established in 2006 and employs seven people. It serves both not-for-profit and for-profit organizations, with an emphasis on mission-driven organizations such as educational institutions, foundations, and other mission-oriented market sectors. Current and past clients include several departments at Cornell University, Hitachi, the American Chiropractic Association, EarthColor, Mission Markets, the Association to Advance Collegiate Schools of Business, and others.
Singlebrook Technology is one of 315 organizations in the United States, and one of two in Tompkins County, NY, to be designated as a certified B-Corporation. Designations are awarded by B-Lab, a non-profit organization that has established legal, and performance standards for organizations desiring the certification. www.bcorporation.net.